Tim Brown from IDEO
Posted on July 12, 2009
Filed Under Design Thinking, change
IDEO has long been considered the “founder” of the Design Thinking movement. Tim Brown is one of the thought leaders on this topic. In this interview with Business Week, he speaks to several questions about how design thinking can help businesses. The first question “What are the steps” is a very basic steps in the Design Thinking process. Tim explains these in detail.
1. Approach problems as if they were projects
2. Look outside your organization for possible solutions
3. Create “tangible” solutions early
4. Wrap a story around your solutions
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